Engineering

B2B Social Selling

B2b Social selling is an art of leveraging social networks to connect, understand & nurture prospects towards the desired outcome using valuable content.

Parvind Dutta ·13 August 2019 ·1 min read

Outbound sales in absence of relevant data is becoming increasingly uncommon and ineffective. According to a recent survey of over 1000 B2B sales professionals from various industries, connecting with prospects over the phone call takes 18 or more attempts and callback rates are below 1%, what’s more alarming is, only 24% sales emails are ever opened.

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Parvind Dutta

Founder of MapleSage. Twenty years in insurance technology — AIG, Prudential, MetLife, Duck Creek — now building the systems he used to sell.

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