Engineering

How to Exploit Social Media for Public Relations Success!

Leveraging Social Media to Generate Media Coverage & Improve Brand Sentiment. Social media is here to stay & will only evolve further, PR must also evolve

Parvind Dutta ·20 February 2020 ·1 min read

Social media has changed the way we act, react and elect our leaders. It also changed the way businesses uses it to increase market share and stay on top of your mind.  Enabling them to freely communicate with you, where you want, when you want and how you want! At the same time, where there used to be a clear delineation between marketing and public relations, the impact of the social media has resulted in a blurred line between the two industries. 

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Parvind Dutta

Founder of MapleSage. Twenty years in insurance technology — AIG, Prudential, MetLife, Duck Creek — now building the systems he used to sell.

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